Harrah’s doesn’t put on the Main Event for the love of the game. It takes a whopping 6% in tournament fees, which equates to $600 for every one of the 6,358 people that bought into the Main Event – a total of $3,814,800.

But don’t think Harrah’s isn’t generous too. No sir. On Day 1 of the Main Event an announcement is made on the poker room floor.

‘Ladies and gentlemen we’re proud to announce that the first person to get a royal flush in this year’s Main Event will get...’ No one could escape the ESPN cameras Negreanu was a casualty on Day 2

A huge murmuring of anticipation grows from the crowd.

‘...A free 40-minute massage. That’s right, a free 40-minute massage. Good luck everyone.’

In the end, the ‘lucky’ recipient was Dennis Frederick who hit a royal fl ush holding J♦-Q♦ on a K♦-10♠-6♦-A♦- 10♦ board. We’re hoping – at the least – that the massage had a happy ending.