UltimateBet.com has announced the launch of RAI$E, a new loyalty program that paves the way for players to earn big new rewards unmatched in online poker.

The new system boasts a whole host of lifestyle benefits, but most interestingly offers 9% APR interest on UltimateBet account balances - better than most high street bank accounts.

In addition, a new auction site has also been created as part of the program. Ultimate Auctions will be the only place in the poker world where players can bid on life experiences and memorabilia from the sports, poker and entertainment worlds using their UltimatePoints.

There are five levels to the RAI$E program – Member, Player, Contender, Legend and Icon. All depositing players will automatically enter the RAI$E program with Member status.

Based on the number of Status Points earned in a one-month period, online poker players can rise through the RAI$E ranks and unlock the doors to additional benefits including:

• Access to UltimateBet.com’s exclusive Ultimate Auctions site where players can bid on such priceless items like a golf game with Phil Hellmuth; invaluable telephone lessons from the pros; trips to Aruba and more!
• Redeem UltimatePoints for cash – up to ,000 per month
• Redeem UltimatePoints for tournaments and merchandise – more options than anywhere else
• Access to UltimateBet’s VIP Host through email or phone
• Exclusive free tourney invites, merchandise and auctions available to specific tiers
• a 10% discount at the UltimatePoints Store
• 9% APR interest on their UltimateBet account balance
• Private tourneys with the pros
• VIP trips to live events including the WSOP and the Aruba Poker Classic

“RAI$E is a revolutionary new loyalty program that turns an already extraordinary online poker experience into a lifestyle altering one,” stated UltimateBet.com spokesperson George MacLean. “We’ve raised the stakes and dramatically altered the online poker landscape in a way that truly benefits online poker players around the globe.”