One of the best known names in UK poker has teamed up with one of the big US operators in what looks like a classic win-win scenario.

The Hendon Mob is an outift that features four of the most recognisable faces in UK and European Poker, and this deal to represent Full Tilt will not only further enhance their reputation, but raise their profile over the pond in America.

As for Full Tilt, this team-up sits well with their strategy of signing the world's best players, and bringing their brand of online poker to the entire globe.

Full Tilt already boasts the biggest names in world poker in their stable, including Chris Ferguson, Phil Ivey, Howard Lederer, Jennifer Harman, Erick Lindgren, Erik Seidel, Andy Bloch, Phil Gordon, Clonie Gowen, John Juanda, and Mike Matusow among others.

For those of you that don’t know, the Hendon Mob comprises four highly talented and highly experienced players with countless tournament wins and big money finishes between them. ‘Barmy’ Barny Boatman, Joe ‘The Elegance’ Beevers, Ram ‘Crazy Horse’ Vaswani and ‘Rocky’ Ross Boatman have played professional poker around the world for many years and command the respect of fellow professionals and industry types alike.

Barny Boatman said of the link-up: "We are excited and honoured to have been chosen by Full Tilt Poker to represent them on the European tournament circuit and beyond. We are long time admirers of the software, the style, and of course the incomparable team of top flight pros who make up Team Full Tilt,”

While Team Full Tilt member Howard Lederer commented: “Having the Hendon Mob join the Full Tilt Poker family is very exciting for Team Full Tilt and will afford players on the site a unique chance to play and chat with some of the best players and ambassadors in the poker world. We are very pleased!” said Team Full Tilt member Howard Lederer.

And if that wasn’t enough, to celebrate the new realtionship Full Tilt has hooked into the UK and Europe’s love of the beautiful game and is offering 2006 World Cup Finals tickets as prizes to players on their platform.

In addition, players will receive ,000 in spending money and a custom Full Tilt Poker football jersey to wear at the game.

Full Tilt Poker will also be giving away 12 more jerseys to lucky players in their Hendon Mob World Cup Freeroll. Players who make the final table in this tournament or knock out a member of the Hendon Mob, will receive a custom Full Tilt Poker football jersey with the player's name and chosen number on the back.

The World Cup Freeroll tournament begins on www.fulltiltpoker.com at 12PM ET (8PM GMT) on Saturday, June 17th.