Forward thinking and innovative, the site offers opportunities for all types of bettors.
The company leads the way as far as the new wave of person-to-person betting exchanges are concerned and, despite detractors in some quarters, looks to have permanently changed the betting industry.
The key difference is that, where previously backing horses was just about the only option available for punters, exchanges allow them to take on the role of bookmaker and lay as few, or as many, of the field as they wish.
With these new layers often taking stronger views and capable of operating at tighter margins, backers can, reasonably frequently, obtain better odds for their selections.